This document outlines the brand identity guidelines for Shyamal Saumil across all media — logo, color, typography, and design formats.
Our logo is the cornerstone of the Shyamal Saumil brand. The Antique Gold version on Deep Midnight Blue is primary. The logo is available in four versions. Maintain clear space equal to the height of the ‘S’ on all sides.
SHYAMAL SAUMIL
Version 1 — Colour on Dark
SHYAMAL SAUMIL
Version 2 — Colour on White
SHYAMAL SAUMIL
Version 3 — Black & White
SHYAMAL SAUMIL
Version 4 — White Reversed
Four brand colours chosen to reflect cultural depth and modern refinement. Use these consistently across all digital and print materials.
Deep Midnight Blue
#0F172A
PRIMARY BACKGROUND
Warm Ivory
#F8F4EC
LIGHT SURFACE
Antique Gold
#C8A96B
ACCENT / CTA
Rich Maroon
#6B1F2A
SECONDARY ACCENT
Montserrat is our primary font for headings and display. Poppins is used for body and UI. Mukta Vaani is the designated Gujarati typeface for digital use.
PRIMARY — HEADINGS
Weights: 400 · 600 · 700 ·800
Use for: headlines, titles,display
SECONDARY — BODY
Weights: 300 · 400 · 500 · 600
Use for: body copy, captions, UI
GUJARATI — PRIMARY
Digital use · default
Weights: 400 · 600
Shruti · Formal / print
Rekha Gujarati · Editorial
GUJARATI — UI
UI fallback for Gujarati
Weights: 300 · 400 · 500 · 600 · 700
Clean screen rendering
ALTERNATE — SYSTEM
Use for: data, captions, system
fallback when Montserrat unavailable
Recommended canvas sizes for all primary platforms. Always export at 2x resolution for digital use.
Portrait Post
1080×1350
4:5 · Preferred format
INSTAGRAM / FACEBOOK
Story
1080×1920
9:16 · Full-screen
YOUTUBE
Thumbnail
1280×720
16:9 · HD standard
Cover Photo
820×360
~2.28:1