"Rekindling pride, comfort, and emotional connection to our mother tongue among the next generation."
Despite its immense historical and cultural importance, the Gujarati language is gradually becoming like a disappearing language in society. Today, parents and educational institutions frequently give excessive importance to English, causing children and youth to view Gujarati as an unnecessary language.
Due to rapid social and economic shifts, even native Gujaratis often do not communicate with each other in their mother tongue. Speaking Gujarati is sometimes viewed with hesitation, and reading in Gujarati is steadily declining. The loss of a native language eventually leads to the loss of our deep cultural identity—a transition that is deeply concerning.
"There should never come a situation where Gujarati, our mother tongue, loses its pride and place as a practical and expressive language."
Every language that people speak and understand possesses the ultimate power to entertain, express deep emotions, and forge authentic, meaningful connections between generations.
Our primary mission is to naturally and comfortably attract children and youth toward spoken Gujarati, help them experience a positive, vibrant Gujarati-speaking environment, and encourage them to embrace the language with pride.
— A Mantra for Every Gujarati Youth
Sustained school-level campaigns designed to form active communities of artists, poets, and performers to organize cultural programs and performances over a continuous period.
Specially designed home resources, interactive workshops, and parent guides to help families create comfortable, positive speaking spaces for their children.
Bringing notable poets and experienced artists into direct collaboration with regional creators, children, and young individuals to showcase local creative talent.
Duration
~ 1.5 Years
Intensive regional execution
Launch Date
01.04.2023
Operations initiated
Make your contribution towards our mother tongue. This campaign targets essential preservation frameworks across schools, community halls, and digital networks. Your philanthropic support plays an invaluable role in funding artist groups and educational programs.
Donations for this campaign can be made safely to the dedicated account details below. Kindly share an email confirmation once a transfer has been processed.
Campaign Bank Account
50100569994796
HDFC Bank Ltd., Ambawadi Branch
HDFC0000888
0888
Pradan Charitable Trust (R) © 2026