Shyamal Saumil — Brand Guidelines

Brand
Guidelines

"Music for All, Forever" — Sangeet Sauni Sathe, Sadane Mate
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01
01 Brand Story

Who We Are

Shyamal Saumil is a celebrated Gujarati music trio — Shyamal Munshi, Saumil Munshi, and Aarti Munshi — childhood companions who discovered their shared destiny in the corridors of a music school in Ahmedabad. What began as playful jam sessions became a lifelong musical conversation, and since 1970, they have been the voice of Gujarati music across generations.

Dr. Shyamal Munshi
Celebrated poet-composer and plastic surgeon
Saumil Munshi
Thinker and singer with a rich baritone
Aarti Munshi
Nightingale-voiced singer and music educator

Known as the Soor Triveni, the trio brings together the roles of poet, composer, and singer in a rare combination. Together, they have performed across India and internationally, won the prestigious Gujarat Gaurav Puraskar, and dedicated their journey to keeping the Gujarati language and its music alive and thriving.

Their musical repertoire spans four distinct categories — Chanchal (joyful and playful), Sheetal (soulful ghazals and poetry), Nirmal (devotional bhajans and prayers), and Komal (children's melodies) — ensuring music for every mood, age, and occasion.

Chanchal
Joyful and playful
Sheetal
Soulful ghazals and poetry
Nirmal
Devotional bhajans and prayers
Komal
Children's melodies
“

Our Mission

To entertain and connect people through creativity expressed in the Gujarati language and music. To carefully unveil the depth and meaning of poetry by carrying its words in the gentle embrace of melody, while offering audiences an emotionally enriching and entertaining experience.

"Music for All, Forever"— Sangeet Sauni Sathe, Sadane Mate

Our Vision

To create and present performances that inspire a deep sense of pride and appreciation for the Gujarati language and culture among people — across Gujarat, across India, and across the Gujarati diaspora worldwide.

Through Swarsetu, Pradan Charitable Trust, Kaladham, and Vat Thi Gujarati, the trio is committed to nurturing children, youth, and emerging artists — ensuring Gujarati music and culture flourishes for generations to come.

· Brand Personality

Shyamal Saumil is soulful, rooted, and joyful.

The brand speaks with the warmth of a family and the authority of five decades of musical excellence. It honours the legends of the past, celebrates contemporaries with admiration, and welcomes emerging talent with an open heart.

01

Heritage

Rooted in 50+ years of Gujarati music and cultural service

02

Soulfulness

Every composition carries emotional depth and poetic meaning

03

Pride

Deeply committed to celebrating the Gujarati language and identity

04

Warmth

Approachable, community-first, inclusive across generations

05

Innovation

Classical roots meeting contemporary expression — from Garba to Hip-Hop

03
03 Logo Usage

Correct Logo Usage

Correct and consistent application of the logo protects the brand's identity and reinforces recognition. Always use the approved master logo files — never recreate or redraw the logo.

Logo on Backgrounds

Contrast is essential. The logo must always read clearly against its background:

  • Black logo — use on White (#FFFFFF) or Warm Ivory (#F8F4EC) backgrounds
  • White logo — use on Deep Midnight Blue (#0F172A) or Rich Maroon (#6B1F2A) backgrounds
  • Never use a grey or low-contrast version of the logo on any coloured background
  • Never use the logo over a photographic image unless it is a clean, uncluttered image with strong contrast

✔ Do

  • Use the black logo on white or ivory backgrounds
  • Use the white logo on dark or deep-coloured backgrounds
  • Maintain the logo in a single solid colour
  • Keep proportions locked — scale uniformly
  • Use adequate clear space at all times
  • Use the registered logo (®) in all outward-facing communications

✘ Don't

  • Do not add drop shadows or glows to the logo
  • Do not place the logo at an angle or rotate it
  • Do not stretch, squash, or distort the logo
  • Do not change the logo colours arbitrarily
  • Do not change the typeface of the logotype
  • Do not place the logo on busy or cluttered backgrounds
04
04 Colour Palette

Primary Colour Palette

The Shyamal Saumil colour palette is rooted in depth, heritage, and refinement. These four colours form the core of all brand communications and should be used consistently across every touchpoint. Click any swatch to copy its hex code.

Deep Midnight Blue
R 15 · G 23 · B 42
#0F172A
Primary brand colour
Warm Ivory
R 248 · G 244 · B 236
#F8F4EC
Primary background
Antique Gold
R 200 · G 169 · B 107
#C8A96B
Accent / Heritage
Rich Maroon
R 107 · G 31 · B 42
#6B1F2A
Accent / Depth

Colour Usage Principles

The palette is intentionally restrained and sophisticated. Colours should be used with purpose — never decoratively or arbitrarily.

  • Deep Midnight Blue is the dominant background and text colour. It grounds all communications in authority and depth.
  • Warm Ivory is the primary light background. It evokes warmth, craft, and heritage — preferred over pure white for premium communications.
  • Antique Gold is the accent that brings heritage and warmth. Use it for headings, dividers, highlights, and decorative elements.
  • Rich Maroon brings depth and cultural resonance. Use sparingly as a secondary accent or for special occasion applications.
  • Colours should be subdued and elegant — never loud or overly bright combinations.
Aa
Supporting text in Ivory
Primary Pairing
Deep Midnight Blue background + Antique Gold type/accents + Warm Ivory supporting text
Aa
Accents in Antique Gold
Inverted Pairing
Warm Ivory background + Deep Midnight Blue type + Antique Gold accents
Aa
For festive & occasion pieces
Accent Pairing
Rich Maroon with Warm Ivory — for festive or occasion-specific communications
✕
Avoid
Bright or neon colours, pure black (#000000), unsanctioned palette additions
05
05 Typography

Typography System

Typography is a cornerstone of the Shyamal Saumil brand voice. Our type system is built for clarity, heritage, and visual refinement. All typographic choices should feel deliberate, elegant, and culturally resonant.

English Typefaces
Primary Display
Aa Bb Cc
Montserrat · Bold / SemiBold

Headlines, section titles, brand name, callouts, display text

Body & UI
Aa Bb Cc
Poppins · Regular / Medium

Body copy, captions, UI labels, supporting text

Supporting Body
Aa Bb Cc
Roboto · Regular (digital/web)

App interfaces, digital UI, system text

Gujarati Typefaces

For all Gujarati language communications, the following fonts are approved. Font selection should align with the tone of the communication.

Mukta Vaani
શ્યામલ સૌમિલ
Google Fonts · free & web-safe

Primary Gujarati font — warm, modern, highly legible. Ideal for all general communications.

Hind Vadodara
શ્યામલ સૌમિલ
Google Fonts · free & web-safe

Secondary Gujarati font — clean and functional. Excellent for digital platforms and body copy.

Shruti

Formal communications — official documents, letterheads, legal copy.

Rekha Gujarati

Editorial use — magazines, feature articles, cultural publications.

Typographic Hierarchy

Consistent hierarchy ensures communications are easy to navigate and aesthetically balanced.

Display / Cover Title
Montserrat Bold · 48–72pt · Deep Midnight Blue or Antique Gold
Shyamal Saumil
Section Heading (H1)
Montserrat Bold · 28–36pt · Deep Midnight Blue
Brand Guidelines
Sub-Heading (H2)
Montserrat SemiBold · 20–24pt · Antique Gold
Colour Palette
Body Text
Poppins Regular · 10–12pt · #333333 or Deep Midnight Blue
Shyamal Saumil represents a legacy of musical excellence. Our brand voice is crafted to resonate with audiences across generations, ensuring every note is felt with clarity and grace.
Caption / Label
Poppins Regular · 8–9pt · Grey (#888888)
Fig 01: Visual Identity System — 2026
Gujarati Headlines
Mukta Vaani Bold · Match equivalent English size
શ્યામલ સૌમિલ
Gujarati Body
Mukta Vaani Regular or Hind Vadodara · 10–12pt
શ્યામલ સૌમિલ એટલે સંગીતનો વારસો. અમારો અવાજ દરેક પેઢી સાથે જોડાયેલો છે, જે સુનિશ્ચિત કરે છે કે દરેક સ્વર સ્પષ્ટતા અને લાવણ્ય સાથે અનુભવાય.
Typography Rules
  • Never mix more than two typeface families in a single layout
  • Maintain adequate line spacing — minimum 1.4× for body text
  • Headlines may be set in Antique Gold for special emphasis; body text should remain dark
  • Do not use decorative or novelty fonts outside of the approved typefaces
  • Ensure adequate contrast between text colour and background at all times
06
06 Digital Formats

Recommended Digital Formats

Consistent sizing and format ratios ensure the brand appears polished and professional across all digital platforms. Always use the approved dimensions for each platform.

Platform Format Dimensions (px) Notes
Instagram Post Portrait (preferred) 1080 × 1350 4:5 ratio — primary format
Instagram Post Square 1080 × 1080 1:1 — secondary option
Instagram Story Vertical 1080 × 1920 9:16 — full screen stories
YouTube Thumbnail Landscape 1280 × 720 16:9 — high contrast recommended
Facebook Cover Landscape 820 × 360 Avoid key elements near edges
Facebook Post Square/Landscape 1200 × 1200 Safe for both feed and share
WhatsApp Status Vertical 1080 × 1920 Same as Story format
Design Principles for Digital
  • Always use the correct format ratio — never stretch or crop the logo or core design elements to fit an incorrect canvas
  • Ensure the logo is placed in a corner, never dead-centre, for a more intentional and premium feel
  • On dark digital backgrounds (Deep Midnight Blue), use the white logo version
  • On light digital backgrounds (Warm Ivory or white), use the black/dark logo version
  • Maintain safe zones at least 5% from all edges to prevent key content from being cut off on mobile screens
07
07 Identity Pattern

Brand Identity Pattern

The Shyamal Saumil identity pattern is derived from the logo mark. When tiled or used as a background texture, it creates a richly branded surface that is immediately recognisable without overpowering the primary content.

Pattern Usage
  • The identity pattern may be used on stationery, packaging, fabric, gift wrapping, and branded merchandise
  • Always maintain consistent geometric pattern angles — do not distort or rotate individual elements
  • The pattern works best in a tonal or low-contrast version — logo mark in a slightly lighter or darker shade of the background colour
  • On dark backgrounds (Deep Midnight Blue), use the pattern in a slightly lighter blue or gold at reduced opacity
  • On light backgrounds (Warm Ivory), use the pattern in a light gold or warm grey tone
  • The pattern should complement the design — it must never compete with content or reduce legibility
Pattern Dos and Don'ts

✔ Do

  • Use tonal/low-contrast versions only
  • Keep pattern angle consistent throughout
  • Use on packaging, fabric, and stationery
  • Ensure primary content remains the focal point

✘ Don't

  • Do not use the pattern at full colour contrast
  • Do not distort or vary the pattern angle
  • Do not overlay text directly on a busy pattern area
  • Do not use the pattern as a substitute for the logo
08
08 Graphic Elements

Graphic Elements & Layout

Beyond the logo and colour, Shyamal Saumil's visual identity is enriched by a set of graphic language elements — arrowheads, angular crops, and structural lines — derived from the logo mark itself. These create a cohesive, dynamic, and intentional visual system.

‹ ›
Graphic Arrowheads

Arrowheads derived from the logo symbol are a key part of our graphic expression. They signify direction, progress, and connection. Use alongside bold typography and the brand colour palette for engaging, dynamic layouts.

Graphic Arrowheads

  • Arrowheads point towards key information or calls to action
  • Use in pairs (‹ ›) for carousel or navigational applications
  • Use as graphic dividers or pull-quote brackets
  • Maintain the same stroke weight as used in the logo mark

Type Alignments & Angles

45° Increment

Typography within brand layouts can be set at angles inspired by the pedestal structure of the logo mark — creating energy and visual interest. When using angled type:

  • Angles should align to 30° or 45° increments — no arbitrary angles
  • Angled type works best for headlines and display text — never body copy
  • Ensure angled text remains legible against its background at all times
  • Combine angled typography with the Antique Gold colour for maximum brand resonance

Crops & Compositions

When the logo or brand mark is used in large-format applications, it may be cropped to reveal just a portion — creating a bold, graphic composition. The crop must:

  • Remain recognisable as derived from the Shyamal Saumil mark
  • Be used intentionally as a background or compositional element, never as a substitute for the full logo
  • Work within the approved colour palette only
09
09 Corporate Identity

Corporate Identity

Every piece of branded stationery and communications material must reflect the Shyamal Saumil brand with consistency and care. The following guidelines apply to all corporate identity applications.

Stationery
Letterhead

Logo top-right corner · Antique Gold horizontal rule · Body in Poppins 10pt · Deep Midnight Blue footer bar

Business Card

Deep Midnight Blue background (front) · White logo · Warm Ivory back · Name in Montserrat Bold · Details in Poppins Regular

Envelope

Logo top-left · Sender details in Poppins 9pt · Return address footer in light type

Compliment Slip

Single-colour — Deep Midnight Blue with white logo and Antique Gold accent rule

Folder / Presentation

Embossed or foil-stamped logo on Deep Midnight Blue or Warm Ivory cover

Email Signature

The email signature is a digital extension of the brand. It must be consistent across all team members and include:

  • Shyamal Saumil logo — small scale version, left-aligned
  • Name in Montserrat Bold · 11pt
  • Designation in Poppins Regular · 10pt · Antique Gold colour
  • Contact details in Poppins Regular · 9pt
  • Website URL and social handles
  • No promotional banners, no excessive imagery
Promotional Materials

Branded promotional items (T-shirts, tote bags, mugs, notebooks, packaging) should use the standard logo without the registered mark. When printing on fabric or merchandise:

  • White logo on Dark Midnight Blue or Rich Maroon backgrounds
  • Dark logo on Warm Ivory or white backgrounds
  • Embossed or tone-on-tone applications are encouraged for premium items
  • Ensure minimum size requirements are met for all print applications
10
10 Brand Voice

Brand Voice & Tone

The way Shyamal Saumil communicates is as important as how it sounds. Our voice is the verbal expression of our musical philosophy — flowing from words into melody, blending the beauty of lyrics and emotion in perfect harmony.

Voice Characteristics
Soulful

We communicate with emotional depth — every word, like every note, is intentional

Proud

Confidently celebrating Gujarati language and culture without arrogance

Warm

Like a trusted family — approachable, genuine, never corporate or cold

Respectful

Deep respect for the legends, admiration for contemporaries, warmth for emerging artists

Purposeful

Every communication serves the audience — to entertain, connect, and inspire cultural pride

Tone by Context
Social MediaWarm and celebratory. Use of Gujarati phrases and expressions warmly encouraged.
Event PromotionsEvocative and experiential. Describe the feeling of the performance, not just the logistics.
Charitable / SocialPurposeful and inspiring. Speak to legacy, community, and the future of Gujarati culture.
Festive Campaigns (Navratri etc.)Joyful and culturally rich. Traditional greetings, Gujarati language, and festive imagery welcome.
Formal / Corporate EventsRefined and professional. Clean, minimal language. Montserrat typeface.
Children's Content (Komal)Playful, curious, and encouraging. Light and delightful tone.
11
11 Approval Process

Brand Approval Process

All outward-facing brand communications — including digital content, print materials, advertising, and branded merchandise — must be reviewed and approved before production or publication. This protects the integrity of the Shyamal Saumil brand and ensures consistency across every touchpoint.

Submission Guidelines
  • Submit final artwork or content to the brand team at shyamalsaumil@gmail.com before proceeding to production
  • Allow a minimum of 3 business days for review and feedback
  • If no response is received within 3 business days, assume the artwork has NOT been approved — do not proceed
  • Resubmit revised artwork clearly marked with version number and changes made
  • The approval covers both design accuracy and brand guideline compliance
Important Note If materials are produced or published without approval, the responsible party will bear the cost of corrections, removals, or reprints. The brand team reserves the right to require removal of any non-compliant materials at any time.
Internal vs External Use
External Comms ALL outward-facing materials require brand approval — website, ads, packaging, social content, press, events
Internal Comms Internal documents, presentations, and communications may use the standard logo without the registered mark
Vendor/Partner Use Third-party vendors using the Shyamal Saumil identity must adhere to these guidelines and seek approval
Shyamal Saumil — Brand Guidelinesshyamalsaumil@gmail.com
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